Saturday, April 26, 2014

Selling Anzac in 2014 #anzacommodity

Huge thanks to all those who tweeted or emailed me over the past few weeks with examples of the Anzac legend being appropriated to support strategic brand partnerships, sales promotion of goods and services, and not-for-profit events.

I've posted some of the examples below.  If brands and marketers aspire to fulfil (and create) consumer desire - what do examples of Anzac in consumer culture tell us about ourselves?

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